Web Survey Bibliography
Title From short message service (SMS) - questionnaires to mobile Internet surveys: Integrating the mobile phone into market research
Author Friedrich-Freksa, M., Liebelt, M.
Year 2005
Access date 29.03.2005
Abstract The constantly increasing coverage of mobile phones in the population and the establishment of online research raises interesting perspectives for the further development of research instruments. Only recently has questioning via SMS developed into an innovative research method. It is characterized by a) high accessability of the mobile population, b) direct and immediate data collection, c) automatized data management and d) limitations on wording of questions (160 signs) and the range of the survey.Due to the latter, the SMS-questionnaire cannot replace classical research methods, it is best used as a supplementary tool for the data collection process. In this context, a combination between mobile and online elements have proven the most promising method.To this end, yoc has developed an experimental-control group design to measure the advertising effects of mobile marketing campaigns. A random sample was selected in the yoc mobile community in order to carry out a survey. Chosen persons were contacted via SMS and questioned about their readiness to participate in an online survey. Half of the group was invited to take part in a mobile campaign (experimental group), the other half received a reminder via SMS with reference to the survey (control group). Both groups were questioned through an online questionnaire immediately after campaign completion. The combined approach proved successful: In addition to high readiness for participation and the fast recruitment via SMS the online-survey has reached large participation rates. For the development of future survey systems, a strategical approach lies in linking mobile services with existing online research approaches. The YOC AG is currently developing such an instrument. Starting point is a webbased surface, which allows conception, realization, analysis and administration of surveys. Increasingly capable transmission standards and the mobile devices of the next generation enable data collection via mobile internet. By combining the advantages of a web-based system with the possibility of immediate and direct contact free of spatial restrictions of mobile phone arises an innovative, multimedial survey-instrument which integrated the mobile device into internet.
Abstract - optional Von der SMS Befragung zu mobilen Internetumfragen: Integration des Mobiltelefons in die MarktforschungDie bereits hohe und weiter ansteigende Verbreitung von Mobiltelefonen in der Bevölkerung und die Etablierung der Online Forschung werfen für die Marktforschungsbranche interessante Perspektiven für die Weiterentwicklung von Befragungsinstrumenten auf. In jüngster Zeit hat sich die Befragung per SMS als innovative Erhebungsmethode entwickelt. Diese wird charakterisiert durch a) hohe Erreichbarkeit der mobilen Population, b) schnelle und direkte Datenerhebung, c) automatisiertes Datenmanagement und d) Begrenzungen bei der Fragenformulierung (160 Zeichen) und beim Befragungsumfang.Auf Grund der zuletzt genannten Einschränkungen ersetzt die SMS-Befragung klassische Ansätze nicht, sondern wird als ergänzendes Instrument im Datenerhebungsprozess benutzt. Dabei haben sich kombinierte Erhebungserfahren aus mobilen und internetbasierten Elementen als vielversprechend erwiesen. Zu diesem Zweck hat yoc ein klassisches Experimental-Kontrollgruppen-Design zur Messung der Werbewirkung von mobilen Kampagnen entwickelt. Dabei wurde für eine Studie in der yoc_Mobile-Community eine Zufallsstichprobe gebildet. Über SMS wurden diese Personen kontaktiert und nach ihrer Teilnahmebereitschaft an einer Online-Umfrage gefragt. Im Anschluss wurde die Hälfte der befragungsbereiten Personen zu einer mobilen Kampagne eingeladen (Experimentalgruppe){:} die andere Hälfte erhielt einen Reminder per SMS mit Hinweis auf die Befragung (Kontrollgruppe). Nach Ablauf der Kampagne wurden beide Gruppen über einen Onlinefragebogen befragt. Es zeigte sich, dass der kombinierte Erhebungsansatz erfolgreich war: Neben der hohen Teilnahmebereitschaft und der schnellen Rekrutierung über die Kontaktansprache per SMS, hat auch die anschließende Onlineumfrage eine hohe Ausschöpfung erzielt.Ein strategischer Ansatz für den Aufbau zukünftiger Befragungssysteme liegt in der Vernetzung von mobilen Diensten mit bestehenden Online-Befragungsansätzen. Derzeit entwickelt die YOC AG ein dafür geeignetes Instrument. Ausgangspunkt ist eine webbasierte Oberfläche, die die Konzeption, Umsetzung, Auswertung und Verwaltung von Befragungen ermöglicht. Leistungsfähigere Übertragungsstandards sowie mobile Endgeräte der neuen Generation erlauben die Datenerhebung über das Mobile Internet. Durch die Kombination der Vorteile eines webbasierten Systems mit der hohen Reichweite und der schnellen und ortsunabhängigen Erreichbarkeit von Befragungsteilnehmern über das Mobiltelefon, entsteht ein innovatives, multimediales Befragungsinstrument, das das mobile Endgeräte in das Internet integriert.
Access/Direct link Homepage - conference - (abstract)
Year of publication2005
Bibliographic typeConferences, workshops, tutorials, presentations
Web survey bibliography (4086)
- Displaying Videos in Web Surveys: Implications for Complete Viewing and Survey Responses; 2017; Mendelson, J.; Lee Gibson, J.; Romano Bergstrom, J. C.
- Using experts’ consensus (the Delphi method) to evaluate weighting techniques in web surveys not...; 2017; Toepoel, V.; Emerson, H.
- Mind the Mode: Differences in Paper vs. Web-Based Survey Modes Among Women With Cancer; 2017; Hagan, T. L.; Belcher, S. M.; Donovan, H. S.
- Answering Without Reading: IMCs and Strong Satisficing in Online Surveys; 2017; Anduiza, E.; Galais, C.
- Ideal and maximum length for a web survey; 2017; Revilla, M.; Ochoa, C.
- Social desirability bias in self-reported well-being measures: evidence from an online survey; 2017; Caputo, A.
- Web-Based Survey Methodology; 2017; Wright, K. B.
- Handbook of Research Methods in Health Social Sciences; 2017; Liamputtong, P.
- Lessons from recruitment to an internet based survey for Degenerative Cervical Myelopathy: merits of...; 2017; Davies, B.; Kotter, M. R.
- Web Survey Gamification - Increasing Data Quality in Web Surveys by Using Game Design Elements; 2017; Schacht, S.; Keusch, F.; Bergmann, N.; Morana, S.
- Effects of sampling procedure on data quality in a web survey; 2017; Rimac, I.; Ogresta, J.
- Comparability of web and telephone surveys for the measurement of subjective well-being; 2017; Sarracino, F.; Riillo, C. F. A.; Mikucka, M.
- Achieving Strong Privacy in Online Survey; 2017; Zhou, Yo.; Zhou, Yi.; Chen, S.; Wu, S. S.
- A Meta-Analysis of the Effects of Incentives on Response Rate in Online Survey Studies; 2017; Mohammad Asire, A.
- Telephone versus Online Survey Modes for Election Studies: Comparing Canadian Public Opinion and Vote...; 2017; Breton, C.; Cutler, F.; Lachance, S.; Mierke-Zatwarnicki, A.
- Examining Factors Impacting Online Survey Response Ratesin Educational Research: Perceptions of Graduate...; 2017; Saleh, A.; Bista, K.
- Usability Testing for Survey Research; 2017; Geisen, E.; Romano Bergstrom, J. C.
- Paradata as an aide to questionnaire design: Improving quality and reducing burden; 2017; Timm, E.; Stewart, J.; Sidney, I.
- Fieldwork monitoring and managing with time-related paradata; 2017; Vandenplas, C.
- Interviewer effects on onliner and offliner participation in the German Internet Panel; 2017; Herzing, J. M. E.; Blom, A. G.; Meuleman, B.
- Interviewer Gender and Survey Responses: The Effects of Humanizing Cues Variations; 2017; Jablonski, W.; Krzewinska, A.; Grzeszkiewicz-Radulska, K.
- Millennials and emojis in Spain and Mexico.; 2017; Bosch Jover, O.; Revilla, M.
- Where, When, How and with What Do Panel Interviews Take Place and Is the Quality of Answers Affected...; 2017; Niebruegge, S.
- Comparing the same Questionnaire between five Online Panels: A Study of the Effect of Recruitment Strategy...; 2017; Schnell, R.; Panreck, L.
- Nonresponses as context-sensitive response behaviour of participants in online-surveys and their relevance...; 2017; Wetzlehuetter, D.
- Do distractions during web survey completion affect data quality? Findings from a laboratory experiment...; 2017; Wenz, A.
- Predicting Breakoffs in Web Surveys; 2017; Mittereder, F.; West, B. T.
- Measuring Subjective Health and Life Satisfaction with U.S. Hispanics; 2017; Lee, S.; Davis, R.
- Humanizing Cues in Internet Surveys: Investigating Respondent Cognitive Processes; 2017; Jablonski, W.; Grzeszkiewicz-Radulska, K.; Krzewinska, A.
- A Comparison of Emerging Pretesting Methods for Evaluating “Modern” Surveys; 2017; Geisen, E., Murphy, J.
- The Effect of Respondent Commitment on Response Quality in Two Online Surveys; 2017; Cibelli Hibben, K.
- Pushing to web in the ISSP; 2017; Jonsdottir, G. A.; Dofradottir, A. G.; Einarsson, H. B.
- The 2016 Canadian Census: An Innovative Wave Collection Methodology to Maximize Self-Response and Internet...; 2017; Mathieu, P.
- Push2web or less is more? Experimental evidence from a mixed-mode population survey at the community...; 2017; Neumann, R.; Haeder, M.; Brust, O.; Dittrich, E.; von Hermanni, H.
- In search of best practices; 2017; Kappelhof, J. W. S.; Steijn, S.
- Redirected Inbound Call Sampling (RICS); A New Methodology ; 2017; Krotki, K.; Bobashev, G.; Levine, B.; Richards, S.
- An Empirical Process for Using Non-probability Survey for Inference; 2017; Tortora, R.; Iachan, R.
- The perils of non-probability sampling; 2017; Bethlehem, J.
- A Comparison of Two Nonprobability Samples with Probability Samples; 2017; Zack, E. S.; Kennedy, J. M.
- Rates, Delays, and Completeness of General Practitioners’ Responses to a Postal Versus Web-Based...; 2017; Sebo, P.; Maisonneuve, H.; Cerutti, B.; Pascal Fournier, J.; Haller, D. M.
- Necessary but Insufficient: Why Measurement Invariance Tests Need Online Probing as a Complementary...; 2017; Meitinger, K.
- Nonresponse in Organizational Surveying: Attitudinal Distribution Form and Conditional Response Probabilities...; 2017; Kulas, J. T.; Robinson, D. H.; Kellar, D. Z.; Smith, J. A.
- Theory and Practice in Nonprobability Surveys: Parallels between Causal Inference and Survey Inference...; 2017; Mercer, A. W.; Kreuter, F.; Keeter, S.; Stuart, E. A.
- Is There a Future for Surveys; 2017; Miller, P. V.
- Reducing speeding in web surveys by providing immediate feedback; 2017; Conrad, F.; Tourangeau, R.; Couper, M. P.; Zhang, C.
- Social Desirability and Undesirability Effects on Survey Response latencies; 2017; Andersen, H.; Mayerl, J.
- A Working Example of How to Use Artificial Intelligence To Automate and Transform Surveys Into Customer...; 2017; Neve, S.
- A Case Study on Evaluating the Relevance of Some Rules for Writing Requirements through an Online Survey...; 2017; Warnier, M.; Condamines, A.
- Estimating the Impact of Measurement Differences Introduced by Efforts to Reach a Balanced Response...; 2017; Kappelhof, J. W. S.; De Leeuw, E. D.
- Targeted letters: Effects on sample composition and item non-response; 2017; Bianchi, A.; Biffignandi, S.